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Direct Media Communications (“DMC”) is pleased to announce that Imperial Health Plans, Inc. has renewed its marketing Agreements with DMC for 2023 AEP. This is the 5th consecutive year that DMC will be providing marketing services for Imperial.

The significant Membership growth at Imperial these past 4 years is a testament to the dedication and commitment of Imperial CEO Dr. Bindra and his team. DMC CEO Larry Sommerfield shares with industry colleagues that Imperial’s success is reminiscent of the 2009 – 2011 period when DMC began working with Arcadian Health Plans. DMC helped entrepreneur Dr. John Austin and his team grow Arcadian 300% in just 2 years, as Arcadian expanded its membership from 20,000 to 60,000 members. Now we want to see this same success for Imperial Health Plans.

DMC will be providing 2023 AEP services for Imperial that include:

• Document Creation Services. DMC consultants will work with Imperial to create their 2023 ANOCs, EOCs, Summary of Benefits, Provider Directories and Formularies.
• ANOC/EOC Print & Mailing Services
• Post Enrollment Kit or “Welcome Kit” Print & Mailing Services
• Print Production and Distribution 0f Perfect Bound 100% Self-Contained Pre-Enrollment Kits Or “Sales Kits”
• Provider Directory Programming
• Monthly Updates of Provider Directories, Pharmacy Directories, and Formularies
• 508 Remediation
• Other Marketing Solutions
  • Direct mail (New member acquisition and retention)
  • Ad Specialty Products
    • Pill Cases, Lip Balm, Tumblers, Mugs, T Shirts, Refrigerator Magnets, etc.

On March 19, 2020, California Governor Newsom issued Executive Order N-33-20 directing all residents immediately to heed current State public health directives to stay home, except as needed to maintain continuity of operations of essential critical infrastructure sectors and additional sectors as the State Public Health Officer may designate as critical to protect health and well-being of all Californians. DMC is a California-based Corporation that maintains production operations in California and Wisconsin. While Order N-33-20 applies specifically to California businesses, the “stay home” and “shelter-in-place” orders referenced in this email are also being implemented in other states.

In accordance with Governor Newsom’s order, the State Public Health Officer has designated a list of “Essential Critical Infrastructure Workers” that are exempted from this order to help state, local, tribal, and industry partners as they work to protect communities, while ensuring continuity of functions critical to public health and safety, as well as economic and national security. Included in this list is the HEALTHCARE / PUBLIC HEALTH Sector Profile and the companies that support these operations. Organizations providing specific services such as postal, shipping, mailing, and mail management are considered Essential Critical Infrastructure businesses providing support to the HEALTHCARE / PUBLIC HEALTH Sector.

Further, pursuant to the most stringent of “shelter-in-place” orders issued by various public health officers, like the “Public Order Under City of Los Angeles Emergency Authority” dated March 19. 2020, DMC remains exempt from closure as a “manufacturing and distribution company deemed essential to the supply chains of “Essential Critical Infrastructure Workers”.

DMC has a long track record of providing printing and mailing services to health Plan insurance companies required to comply with the federally mandated guidelines of the Centers for Medicare & Medicaid Services (“CMS”). A health plan insurance company must comply with CMS guidelines that mandate the array of printed materials and products Plans are to provide to their members. And, while communication between health plans and their membership is always important, at times like this it is most critical. The products that DMC produces for its health plan customers’ membership includes Member ID Cards, Provider Directories, Formularies, etc. These are materials on which health plan members rely to gain access to their providers. The Medicare membership of these Plans has been identified one of the “most vulnerable” COVID-19 categories of individuals (i.e. persons over age 65) in the country.

Direct Media Communications, Inc. applies best practices in its effort to limit the spread of COVID-19. As possible, employees are required to follow the latest guidelines for social distancing and personal hygiene. Where possible, employees are working remotely. Only those employees whose job requires tools, machinery, etc. are working onsite. In some cases, an employee may be required to work on site temporarily such as to process payroll, administer cash receipts and cash disbursements which are consider Minimum Basic Operations required for DMC to continue operations in support of Essential Businesses.

DMC remains operational to help our community and to help your organization! Please contact us if you have any questions about […]

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DMC is currently investigating the opportunity for producing Personalized Provider Directories based on a data feed received direct from Health Plans whereby provider listings are appended with latitude/longitude data. The requesting Member’s address is then converted to a latitude/longitude coordinate with an automated radius query launched that is built around the member’s location and the providers’ corresponding latitude/longitude coordinates. A personalized PD would be generated with a specified minimum number of Providers identified in the radius pull based on the Provider Listings/Types (i.e. minimum of 10 Primary Care Physicians, minimum of 5 Cardiologists, 3 Oncologists, etc.). The automation solution would then generate a CSV print file to be sent to the DMC print shop for print production and fulfillment on 48 hour turn basis.

DMC Provider, Facility and Pharmacy Directory (PD) & Formulary Updates with Printing and Mailing Solutions

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DMC will program your Health Plan’s English and foreign language PD updates in just 3 – 5 business days each month. This includes the programming of English and foreign language PDs. DMC also updates Formularies for its Health Plan customers on a monthly basis. The DMC process insures compliance of the CMS requirement that health plans update their PD’s and formularies on a monthly basis. Of course, Section 100.3 “Changes and Corrections to Existing Documents” of the Medicare Communications and Marketing Guidelines (MCMG) requires that these materials be updated must be updated within 30 calendar days of receipt of updated or corrected information from the provider/pharmacy to ensure accurate information is provided to enrollees.

In addition to updating your Plans PD and formulary materials DMC would then be able to fulfill mailing Member request for PDs, Formularies and other materials through its print-on-demand/mailing fulfillment program. DMC offers an automated SFTP protocol for Member Data Files to be uploaded by health plans to DMC’s website. All communications regarding the status of Member mailings take place through the DMC automated Client Portal. Automated email notifications are provided to DMC health plan customer team members. DMC produces all books through a print-on-demand process that includes printing, binding, and mailing in just 2 business days; thereby, complying with the CMS 3 business day rule requirement. This production turnaround is available for quantities ranging from just 1 book per member data file; to thousands of books per member data file. DMC would mail all packages as Bound Printed Matter Parcel (BPM) packages, appending your Plan’s member data files with IMpb barcodes that provide proof of mailing and proof of delivery for each Member.

CUSTOMIZED CLOUD-BASED CLIENT PORTAL SOLUTION

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DMC’s programming team has moved the DMC Health Plan Client Portal Solution to a Cloud Based AWS Server with redundancy and technical enhancements. DMC can demonstrate its Client Portal Solution for your Plan that includes an automation solution for the real-time mail tracking and delivery confirmation of all ANOC/EOCs, Post Enrollment Kits, and other Member Materials (i.e. Provider Directories, EOCs, etc.). DMC helps make Compliance Confirmation simple and easy.

In 2022 DMC updated its Client Portal to include on-line access to all original documents mailed to the Members (static and variable data components). Instant access to PDFs of all mailed components will be made available through our MEMBER SEARCH FUNCTION that can be used by your call center personnel. Call center personnel will also be able to interact with the Client Portal to order Member replacement materials.

DMC will provide fulfillment services for a Plan’s Member document requests within 48 hours. When DMC fulfills these member requests we provide corroborating documentation in the form of USPS mailing statements and appended Member data files. DMC appends the USPS IMpb barcode to the Member data files, which then provides proof as to the timing of the fulfillment (date mailed) and proof of delivery (USPS Delivery Confirmation). Plus, DMC can effectuate these mailings at the Bound Printed Matter Parcel rate (standard mail/marketing mail rate), which is far less costly than whatever method might be used by Plans that are fulfilling these Member requests internally at their offices.